Lyfta Oy

Business ID: 2761628-6

Address: Eerikinkatu 40, 00180 Helsinki

Duly organized under laws of Finland

Privacy Policy

Updated: May 24th, 2018


Lyfta is an immersive learning platform intended for teachers, children, parents and any people willing to learn using immersive, emotional experience to learn. While gathering information about the people who use the Lyfta platform, our apps, platforms and related sites (collectively referred to as “Lyfta”), we take your privacy very seriously, and make every effort to safeguard your personal data. This privacy policy is intended to inform you of what information we collect, how this information is used and what steps we take to protect this information.


Privacy policy sections

What information we collect

How we use this information

What we do to protect your privacy


What information we collect:

Personal information that you directly provide to us, which includes information you supply when you register an account with us and save items to your profile.

Personal information about usage of Lyfta platform, including time spent on each session.

We do not collect personal information from minors (school children using platform under supervision of teacher or an adult). We collect non-identifiable information on children’s usage pattern for product improvement purposes, but individual students cannot be identified from this information.

Non-personal information that's automatically gathered as you use or our platform which includes tracking information for our site, tracking user behavior on Lyfta platform.

Cookies, to help us understand what areas of the site are most useful and interesting to our audience.

When you register an account with us, we ask for basic information such as email, name and password, and give you the option to provide other information. At times, you may be asked to provide additional information, such as payment details.

When required for billing purposes, we may store your name, address, telephone number and email address.

We collect tracking information of our site and platform. This type of information relates to how many views are associated with each session, and/or other areas of the site that automatically store non-personal information about the sites’ usage, popularity or positive or negative impact. We perform statistical analyses of users of the site, and their viewing and participation patterns, for product development purposes.

We may collect non-personal information about the computer, mobile device or other device you use to access Lyfta services, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.

We use non-personal information to help us understand how our audience views Lyfta.

We use various technologies and third party cookies, including Google Analytics, Google Tag Manager, Facebook Pixels and Twitter Pixels, to manage and the Lyfta platform tracks use of the content we provide, including:

Standard web analytics information

Aggregated data about email click-through rates and video viewing

Information collected through HTML cookies, Flash cookies, web beacons, and similar technologies

Demographics and other details that are provided to Lyfta to help us customize the site based on your preferences

Cookies provide a mechanism for us to understand how you use the site over time so that we can provide you the best user experience according to your expressed preferences. We do not sell this information to any third party, but may provide information to partners that assist us in updating, managing or maintaining our websites.

We use cookies to customize your experience. We do not sell data collected from cookies to any third party, but may provide information to partners to help us update and maintain our website.

We may collect and use information about your location (such as your country) to provide a tailored, language-specific experience for your region, but we don’t collect any exact data of you or your device. You can change the settings on your computer or mobile device to prevent your location information from being shared with us. In case you wish to opt-out of the tracking and cookies, please feel free to manage your settings on your browser in privacy, or select other ways to opt-out so that the cookies and/or ad features are turned off.

We collect information about your location to provide you with the most localized experience possible, but never collect data from your device.


How we use this information

We use your information for limited purposes and do not sell it to any third parties. Specific uses are defined below.

We may use the information that we collect to fulfill your requests for services and information. For example, using your contact information to respond to your customer service requests, or to enable registration for one of our conferences.

We also use the information we collect to send email newsletters, or information about new products or training material or other content (if you have opted in for this information). We may also use the information that we collect to send you e-mail communications, such as information about your account or changes to the site.

We may use the information that we collect to prevent illegal activities, to enforce the Terms of Use, or as otherwise required by law.

Lyfta connects Google Analytics client id data with Lyfta user ID data so that we can create a more personalized experience for users, even when not logged in.

In addition to the uses identified above, we may use the information that we collect for any other purposes disclosed to you at the time we collect your information or pursuant to your consent. For each purpose, separate permission is asked form you.


What we do to protect your privacy

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we put in place commercially reasonable physical, technical and administrative controls to protect your information. Please note that no method of transmission over the internet is 100% secure.

We do not knowingly collect personal information from children under 13. If we learn that we have collected any personal information from a child under the age of 13 without verifiable parental consent, we will delete that information from our database as quickly as possible. If you believe that we may have collected information from a child under 13, please contact us.

This privacy policy may be amended from time to time. When the policy is updated, the date of the last update will appear at the top of the privacy policy. If we make material changes, you will be notified here for a period of 60 days based on our last update.

You can request that your account be deactivated at any time by contacting us. To unsubscribe from our newsletters, click on the link at the bottom of a newsletter you have received.