About Us

Lyfta’s platform was created to support teachers in tackling complex themes and topics with the best tools to introduce different global phenomena in the classroom.

Lyfta was founded by award-winning filmmaker couple Serdar Ferit and Paulina Tervo in 2016, with the desire to inspire future generations to make a positive impact in the world.

Our ultimate vision is that children will have digitally visited every country in the world by the time they leave school.

They will have met at least one human being from each of these countries; experienced different cultures, languages, jobs, roles and perspectives.

They will have seen hundreds of positive human stories modelling resilience, problem-solving, teamwork, and many other critical skills, values and competencies.

They will understand for themselves how interconnected and interdependent we are, and will have gained a deep awareness of their power and role in the world.

Meet the team

Co-founder & Chief Content Officer

Paulina Tervo

Co-founder & Chief Executive Officer

Serdar Ferit

Co-founder & Chief Operating Officer

Tiina Rantakokko

Chief Financial Officer

Shaheed Hossain

Head of Stories

Charlie Phillips

Production Manager

Damola Nadi

Senior Partnerships Manager

Rahul Karavadra

Senior Partnerships Manager

Wendy De Wit

Partnership Assistant

Ben Shaw

Senior Engagement Manager

Matthew Smitheman

School Partnership & Engagement Manager

Noel Garvey

Director of Education & Impact

Harriet Marshall

Head of Educational Content

Lisa Taner

Director of Marketing

Penny Othen

Marketing Manager

Rasheeda Dika Ndema

Social Media Marketing Specialist

Rachel Lewis

Marketing Multimedia Assistant

Anna Brant

Head of Product

Chris Smith

Product Manager

Leah Stewart

Head of UX Research & Design

Yiota Demetriou

Chief Technology Officer

Melissa Ayers

Senior React Developer

Mario Garcia

Quality Assurance Lead

Orkun Hirlas

Apprentice Software Developer

Alex Grafen

Apprentice Software Developer

Joe Asher

Chief Information Officer

Daniele Mercanti

Customer & IT Support Manager

Hasan Ferit

IT Systems Engineer

Antony Xenophontos

Head of People Operations

Tim Burridge

Finance, Data & Sales Assistant

Raza Rasool

Join schools around the world and bring classroom learning to life.

80+ storyworlds

375+ lesson and assembly plans

90+ documentary films

3,500+

Schools

20,000+

Teachers

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